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Simmons School of Management Faculty Member Jill Avery Quoted in NY Times
On December 26, 2007, Simmons School of Management professor Jill Avery was quoted in the New York Times article Ritz's New Approach Stresses Fun Over Function discussing the new Ritz Cracker ad campaign aimed at linking fun to the buttery snack.
Marketing efforts for the "Ritz. Open for Fun" campaign include billboards and commercials with humorous punch lines like "If being flaky is bad, we don't wanna be good" and "Don't tell peanut butter we've been dating jelly."
Avery, Assistant Professor of Marketing, was quoted as saying: "I love it. They're taking an existing strength, the Ritz heritage of parties and fun, and teasing it up to the surface. And games, light shows, wild postings, all of those may attract young people who don't already have an emotional connection to the brand."